ABC figures for 2010

Sales of magazines for the previous year:

The Fly - 108,207 (0.4%)
Mojo - 91,678 (-6.2%)
Q - 89,450 (-10.7%)
RWD -78,867 (1.7%)
Uncut - 74,067 (-3.2%)
Classic Rock - 70,323 (0.0%)
Metal Hammer - 44,034 (-4.3%)
Kerrang! - 44,013 (1.8%)
New Musical Express - 33,875 (-17.3%)

(Figures from http://www.pressgazette.co.uk/)

This shows that this climate is tough for magazines, which is not surprising due to the recession. Even magazines such as NME which has been in circulation for over 50 years are taking a hit. It would seem that cheaper magazines, such as Kerrang! and The Fly (a free magazine), are doing better because they are affordable and have good content for the money.
For my magazine to be successful, I need to make it as appealing as possible. To do this, I need to decide on my target audience, and focus on what would appeal to them. I want to focus on alternative new bands, and so I need it to be edgy, fresh and smooth. I will take the cost into account, and make it slightly cheaper, along the lines of Kerrang! to make it sell well.