Cover - The masthead is simple and is written with sans serif typeface, making the writing clear and modern. The images bleeds into it, which is the most dominant element of this front cover. The banner ('The vaccines') is large and stands out, whilst keeping the brand identity of NME there by using red and white, and using sans serif font. The strapline is large and draws your eye in to a big feature of the magazine, which is something one would want in a new year issue. The coverlines also stand out as they use colour that isn't used elsewhre, and are on both sides as well as just under the strapline. This gives a big insight into what is in the magazine, meaning people are very likely to see something they like and buy it.
I like the way that NME uses a strong brand identity that makes them feel modern and punchy. The graphic is not too busy, which is good when cover lines are included. I shall use these ideas in my magazine.
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