Which is your favourite name for a music magazine about new bands?

Monday, 17 January 2011

Music Magazine publishers

Magazines are published by a range of different people:

Bauer Media Group - Q
- Kerrang!
- Mojo

Bauer Media Group have a massive line of magazines in their publication, including the ones above, FHM and GRAZIA. These are huge magazines that sell to a wide demographic. Many of their magazines have radio, television, online and mobile services, meaning they can reach the widest target audience possible.

IPC Media (Time Inc) - NME
- Uncut

IPC also publishes many magazines, but not on the scale that Bauer does. They include Look, Pick Me Up and TV times. These are also very popular magazines, possibly because things like Pick Me Up and TV times are relatively cheap magazines. These also have online services.

MAMA Group (HMV) - The Fly

The MAMA group is owned by HMV. The only publish one magazine, but they focus more on running live music gigs. This means that The Fly is probably more music focused as it is a purely music based company that publishes it. Although this is the UK's best selling music magazine, with online services and videos, this company only reaches one demographic, and so must make that sell.

Future Publishing - Classic Rock
- Metal Hammer

Future publishing publishes magazines to do with lifestyle, such as Games, Technology, Music, Movies and Active. Their biggest titles are XBox360, Total Film and Maximum PC. From these titles, we can guess that in general, their company aims their magazines towards the male demographic. This means that there is a smaller target audience and so they can choose better content.

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