Treatment sheet :)

The magazine: Undisclosed

Target reader: Undisclosed is a music magazine aimed at readers who are round about 18-21, or around university age. They could be of either gender, as the magazine is just clean and modern, rather than being focused towards a certain sex. These people would be classed as the ‘alternative’ stereotype. They will be very interested in music; they go to gigs in their spare time and they could possibly be in a band. The readers will have grown up in an era where music magazines have been common elements of life, and music was an important part of the culture of the UK. They will have a wide taste in music, and finding out about new bands would be greatly interesting to the reader of Undisclosed.

Form and style: Undisclosed is a full colour A4 which is focused on bringing new bands to the readers’ attention. Covers would have images of bands, often with their instruments, in a setting which suits their music style, and the colour scheme will be clean and classy. Cover lines will grab the attention of the passing eye, helping to boost sales. The text and graphics will be balanced, at a ratio of about 50:50, or perhaps slightly more text. It will cost roughly £2.50, which is relatively cheap for a magazine, meaning that providing there was good quality content, the magazine should sell well.

Themes and typical features: The main focus of Undisclosed will obviously be on music, but in particular on new ‘alternative’ bands. There will be features on a new band, about the artist, Magazines choice of the new releases by older bands, competitions, gig reviews, upcoming gigs, important things happening in music (or ‘music news’), along with other small features, and the occasional advert. The language of the magazine will not be patronising, as the reader will be grown up, but will also not be too over-‘posh’.

Potential advertisers: The adverts featured should relate to things that the target audience will be interested in, such as hair care, fashion that suits the demographic, such as vans, music shops, and music venues. I think that these adverts would suit my target audience.

Editorial team: Undisclosed is quite a varied magazine, so the editorial team will be made up of a range of people, mostly of the age group, and the stereotype of the target audience, so that they have a better idea of what would interest the target audience. The audience can write in however, and suggest bands or features they would like to see in the magazine.